In addition to ensuring proper use of your trademark blog it is important to make sure others do not use your trademark in association with the same or similar services. An effective way to monitor for potential trademark infringement is a trademark watch. The scope of the watch will depend on your business strategy, where you currently do business and where you plan to do business. A good watch program identifies potential issues early. Addressing potential trademark infringement early can save you money and help avoid a more costly enforcement effort.