Blog Posts

Ten Steps to an Effective Brand Strategy

Whether you just formed your business, or your company is well-established, it is important that you develop a trademark plan. Having practiced intellectual property and trademark law for over twenty years, I highly recommend this as early as possible in your business venture. Your plan will evolve but you definitely

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Protecting Trade Dress Through Trademark Registration

One way to compete in the marketplace these days is to introduce a product with a cool new design. What does that mean? It means the consumer is encountering an existing product that is designed or packaged differently. If you have a product like that, that’s s distinctive over prior

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Proper use of a Trademark for an Austin business

1. What are Trademarks? A trademark is any word, name, phrase, slogan, tagline, image, symbol, design, device, or combination thereof that acts as a “source identifier,” i.e., something that identifies and distinguishes the goods or services being provided and creates the association in the consumer’s mind that the goods or

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