Whether you just formed your business, or your company is well-established, it is important that you develop a trademark plan. Having practiced intellectual property and trademark law for over twenty years, I highly recommend this as early as possible in your business venture. Your plan will evolve but you definitely
One way to compete in the marketplace these days is to introduce a product with a cool new design. What does that mean? It means the consumer is encountering an existing product that is designed or packaged differently. If you have a product like that, that’s s distinctive over prior
A Distinct Mark: The value of a trademark comes from its distinctiveness in the market. Unique trademarks are simply more valuable than marks that are similar to other marks. Distinctive trademarks are more recognizable, more memorable, and if you establish a track record of quality goods or services, trust can
Photo by Alina Vilchenko from Pexels (Ted D. KarrPartner, Berkeley Law and Technology Group, LLPFebruary 9, 2022) One of the most popular products that people seek to brand with a trademark is clothing. Hundreds of thousands of clothing brands are on the market today and sales are only growing. Global
If you own a business in Austin and you are interested in registering your trademark rights with the Unites States Patent & Trademark Office you might want to seek legal advice from an Austin Trademark Attorney. There are three primary reasons why a trademark attorney might save you time and
1. What are Trademarks? A trademark is any word, name, phrase, slogan, tagline, image, symbol, design, device, or combination thereof that acts as a “source identifier,” i.e., something that identifies and distinguishes the goods or services being provided and creates the association in the consumer’s mind that the goods or
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