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This blog post follows the previous post called “Identify Your Trademarks.” THIS LINK to go to that post. After you identify the trademarks you would like to protect, you next want to determine whether you want to protect particular marks through the state or Federal registration process. Our firm can assist

This blog post follows the post made on January 12, 2023 titled Ten Steps to An Effective Brand Protection Strategy.  Click on THIS LINK to read that first post. The first step to an effective brand strategy is to identify what you believe to be your trademarks.  Identifying your trademarks is

Whether you just formed your business, or your company is well-established, it is important that you develop a trademark plan. Having practiced intellectual property and trademark law for over twenty years, I highly recommend this as early as possible in your business venture. Your plan will evolve but you definitely

One way to compete in the marketplace these days is to introduce a product with a cool new design. What does that mean? It means the consumer is encountering an existing product that is designed or packaged differently. If you have a product like that, that’s s distinctive over prior

Photo by Alina Vilchenko from Pexels (Ted D. KarrPartner, Berkeley Law and Technology Group, LLPFebruary 9, 2022) One of the most popular products that people seek to brand with a trademark is clothing.  Hundreds of thousands of clothing brands are on the market today and sales are only growing.  Global